Future of Media, Entertainment and Sportis affecting economies, industries and global issues. The cognitive map is relatively an old technique (Huff, 1990). On the other hand, this paper identifies teens' motivations for following social media influencers. The experience, the degree of trustworthiness, and the originality of the submitted content influence the ability of an influencer to persuade among adolescents. Martiz, G. (2015). Social psychology. Furthermore, our findings indicate that the originality of content can be a source of digital distraction. Increased rates of pro-environmental behaviors amongst individuals can have a large impact on our shared environmental footprint, helping to alleviate human related environmental stressors (Truelove & Gillis, 2018, Clayton et al., 2015; Dietz et al . Cheung, M. Y., Luo, C., Sia, C. L., & Chen, H. (2009). Use the Previous and Next buttons to navigate the slides or the slide controller buttons at the end to navigate through each slide. Social media has taken over most of the spare time. Boerman, S. C. (2020). As a result, the influencer's distinctive features are confirmed in one way or another, to the teenagers' behavior. Utah State University. Sage, London, pp. Wiley. Introduction. Pew Research Center: Internet, Science & Tech. Cabourg, C., & Manenti, B. (2020) work. (2020). According to our results, the dependent variables are those related to teens' behavior and cognitive biases. Therefore, young people and teenagers have considered as the most sensitive class of consumers. In A. S. Huff (Ed. Users turn to their favorite influencers for recommendations and advice on what to buy and use. Computers in Human Behavior, 55, 701705. This problem is still inconclusive, even not addressed in some developing countries like Tunisia. 441461. (2008). Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Does the distinctive feature of social media influencers affect teens' behavior? (2014), teens need to create peer relationships, whether to contribute positively or negatively to their psychosocial side and undoubtedly play a crucial role in the development of identity. Cabourg and Manenti (2017) pointed out that it is a necessity for a teenager to be a part of a peer group. Esteban Ortiz-Ospina. The findings reveal that the influencers' distinctive features are interconnected. Influencers seem to play an important role in minors' lives, first, because minors spend a large part of their time watching, viewing, liking, forwarding, and commenting on influencers' content. Alexa. impact of social media, and we can maximize the benefits and minimize the . Feriel Gammoudi, Mondher Sendi & Mohamed Nazih Omri, Mara Celeste Dvila, Anna Zlobina & Gloria lvarez-Hernndez, Gunnhild Johnsen Hjetland, Viktor Schnning, Jens Christoffer Skogen, Ruth Areli Garca-Len & Thorsten Teichert, Current Psychology indicating influence and impact. Consumers need for uniqueness: Scale development and validation. Teng, S., Khong, K. W., Goh, W. W., & Chong, A. Y. L. (2014). However, scientific studies rarely test the link between social media use and psychological disorders for young people in the Tunisian context. The use of social media is very important for PR . When influencers advocate an idea, a service, or a product, they can make a psychological conformity effect on followers through their distinctive features (Colliander, 2019; Jahoda, 1959). Scott, W. R. (1987). content on social media influences their pro-environmental behaviors. (2018). According to the global State of Digital report (2021), the number of social media users reached 4.20 billion, which represents 53% of the worlds total population. The first one has related to weakened levels of self-esteem and high depressive symptoms. Posture mirroring and rapport: Interaction rhythms. (2000). Due to technological developments, social media networks offer a self-comparison between users. Influencer marketing has exploded in the last few years and looking at 2021 stats, it is expected to be worth $15 billion by 2022. The effects of the standardized Instagram disclosure for micro-and meso-influencers. Princeton. Hatfield et al., 1994). Vollenbroek et al. Furthermore, the more expertise the influencers' are, the higher their degree of persuasion on young people will be. Tarsakoo, P., & Charoensukmongkol, P. (2019). European Journal of Marketing, 45(6), 882909. Therefore, we suggest expanding the questionnaire circle. With over half the global population using social platforms, and the average person spending at least two hours scrolling through them every day, it can't be overstated that our digital spaces have altered our lives as we knew them. Retrieved January 2, 2020from https://www.apa.org/news/press/releases/2018. The family (precisely parents' behaviors) represents the first influencer on their kids' view of themselves, but this is not the main side. Adolescents' mental changes cause many psychological and cognitive problems. (2021). The expertise has reflected the knowledge and competence of the source (influencer) in a specific area (Ki & Kim, 2019; McCroskey, 1966). According to Khamis et al. Mimicry: Its ubiquity, importance, and functionality. Identification is easier when there is a previous model to mimic. Scheer, L. K., & Stern, L. W. (1992). Lajnef, K., Ellouze, S., & Mohamed, E. B. Annual Review of Sociology, 12, 109130. Stay up to date: Future of Media, Entertainment and Sport. Psychological studies of opinion change. Anyone you share the following link with will be able to read this content: Sorry, a shareable link is not currently available for this article. Consequently, the phenomenon of digital distraction has widely spread, especially with the rise of smartphones use. Thus, this study contributes to the psychological literature by proposing a new approach for constructing collective cognitive maps to explain the effect of social media influencers' distinctive features on teenagers' behavior. The focus on the direct effect ignores the complexity of how social media use influences emotional health. Ecological Modelling, 176(12), 4364. How many likes did I get? It should be noted that the surveys were carried out after parental consent. Their sense of being within the norm and not being alienated or disagreed with others prompts teenagers to do anything even if this poses a danger to them just to be accepted by others. Hogan & Astone, 1986; Sawyer et al., 2018). 2. This study examines the impact of social media, represented by the attractiveness of influencers and social media engagement, on the intention to own Sharia banking investment products among the . Ohanian, 1990; Teng et al., 2014). From 2008 to 2018, the percentage of the U.S. population with a social media profile has grown from 10% to a whopping 77% (Statista, Percent of U.S. population, 2018). J, Godet .M, Meunier. Chartrand and Dalton (2009) indicated that social surroundings are easily contagious and confirmed the high ability of individuals to mimic what they see in their social environment. Many studies have proven that most teens spend a lot of time online (e.g., Anderson & Jiang, 2018; Twenge et al., 2018). The content has perceived as innovative, sophisticated, and unusual. There is a contradicting view that people will lose their own culture after viewing too much of online content. Structure of Decision, 1(1), 221250. Cyberpsychology, Behavior, and Social Networking, 21(1), 4049. Social media really impacts my life a lot, from morning to night. Pew Research Center, 31(2018), 16731689. According to Wright et al. Elkind, D. (1967). Influencers' goal is to convince the audiences of their own ideas, products, or services. Social media influencers (e.g. The third part introduces the research methodology. Tian, K. T., Bearden, W. O., & Hunter, G. L. (2001). The results of the second round indicate that the most agreed-upon distinctive characteristics to be a great influencer are being an active mind, being credible, having expertise, being authoritative, being a trendsetter, and having a substantive influence in discussions and conversations. Amazon Alexa. The present study successfully provides a collective cognitive map for a sample of Tunisian young people. Spry et al., (2011) pointed out that a trusted influencer's positive perception of a product and/or service positively affects consumers' attitudes towards recommended brandsHowever, if the product does not meet the required specifications, consumers lose trust in the product and the influencer (Cheung et al., 2009). One of this study aims is also to answer the question: why teens follow Social media influencers? British Journal of Psychology, 50(2), 159175. In J. P. Dillard & L. Shen (Eds. Google Scholar. of persuasive eWOM messages in social media. In the last part, both the conclusion and recommendations are highlighted. Duell, Sloan and Pearce. Here are just some of the things that show the negative impact of social media on society: Rise of mental health issues among the younger population. Khamis, S., Ang, L., & Welling, R. (2017). Thus, the originality of content can be a source of digital distraction. Unique but integrated: The role of individuation and assimilation processes in teen opinion leadership. 102111). Lazarsfeld, P. F., Berelson, B., & Gaudet, H. (1944). Quarterly Journal of Speech, 53(3), 224234. Godet, M., Durance, P. H., & Gerber. International Journal of Humanities and Social Science Invention ISSN (Online): 2319 - 7722, ISSN (Print): 2319 - 7714 www.ijhssi.org Volume 3 Issue 6 June. 1319. For the rest of this section, we are going to base on the last two studies to draw on the most important distinctive features of social media influencers. These concepts have characterized by high influence and sensitivity. Tiggemann et al., 2018 ) that social comparison is particularly pertinent to social media because comparison targets are largely peers, in . In line with communication theory, Scott (1987) indicated that interpersonal connection is a key factor in identity formation. Marketing through Instagram influencers: The impact of number of followers and product divergence on brand attitude. Attitudes and attitude change. They can share anything from clothes and beauty products to make-at-home slime with their followers. influencers' impact on fashion consumers is an efficient promotional tool to elucidate consumers' decision-making processes. Following Eden and Ackermann (1998), this study uses face-to-face interviews because it is the most flexible method for data collection and it is the appropriate way to minimize the questionnaire mistiness. The Web of Science publications on the analysis of social media and business from 2005 to 2019 Fig. Dacey, J. S., & ve Kenny, M. (1994). ), Managerial and organizational cognition theory, methods and research. Furthermore, the findings indicate that young people use more social networks to reinforce their self-esteem.The results confirm with those of Denti et al. It has more than 1.9 million, namely 21% of the Tunisian population (+13years). Social media influencers affect the identity development of teens. The Lancet Child & Adolescent Health, 2(3), 223228. Tajfel, H. (1972). Sawyer, S. M., Azzopardi, P. S., Wickremarathne, D., & Patton, G. C. (2018). Wallach, M. A., & Wing, C. W. (1969). From an empirical point of view, we can go deeper into this topic by testing the indirect relationship among variables. (2016). First, the high experience of influencers via social media enhances the production of original content. Hashoff. Media, either it is printed, electronic or the web is the only medium, which helps in making people . Rinehart & Winston, Weinstein, E. (2017). According to the source credibility theory, consumers (social media audience) give more importance to the source of information to take advantage of the expertise and knowledge of influencers (e.g. Future research direction has presented comprising of knowledge gap in the existing literature from key areas such as theory, methodology and settings. Facebook is the most coveted social network for Tunisians. ), Oxford handbook of human action (pp. Jin and Phua, 2014). Signs that social media is impacting your mental health. The high experience and uniqueness help the influencer to make content that is more original. This study uses cognitive maps as a tool to investigate the mental schema of teenagers in Tunisian Scouts. Journal of Experimental Social Psychology, 69, 232236. Step 4: Express gratitude. Social media influencer marketing is a growing area and is becoming an inevitable part of the marketing mix of companies [8]. A #Hashoff state of the union report. This evolution has affected in one way or another audience's behavior, attitudes, and decisions, especially the young people. The excluded variables are positioned in the bottom left of the chart. The questionnaire is one of the appropriate methods used to construct a collective cognitive map (zesmi & zesmi, 2004).
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