This cookie is set by GDPR Cookie Consent plugin. If you're looking to learn more about Canada Post Smartmail, check out this article. How to build a Neighbourhood Mail campaign? Customization is included in the campaign cost too! Benefit from our partnerships with Google, Meta, Apple and WIX. Ensuring the best ROI. Ideal for acquisition campaigns. Direct mail marketing delivers lasting impressions to your customers. I am excited to introduce you to Canada Post Smartmail Marketing - the Science of Activation. ** The organizations listed as Canada Post Smartmail Marketing TM partners are independent third parties. Canada Post Smartmail Marketing offers a more targeted and effective approach to direct mail. This overview is a notice of the changes and improvements affecting services you, or an authorized user of your Agreement with Canada Post currently use. Discover how direct mail from Canada Post can give you the. You can target all your prospects in a particular zone, neighbourhood, FSA (forward sortation area), and so on. Standard size and weight measurements to help you design your mailing. 74% of Canadian consumers always or sometimes notice advertising in direct mail. These cookies track visitors across websites and collect information to provide customized ads. There are different types of deposit locations for depositing different types of mail. Try out our campaign calculator to see how much your next campaign could cost. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". As a Canada Post Smartmail Marketing Expert Partner, Lithocolor has the expertise to help clients reach customers. Maximize acquisition dollars by only targeting new audiences while suppressing existing customers. According to Canada Post, 88% of direct mail recipients take action. Thanks One to One Mailing. Our easy to use tools make Direct Mail campaigns affordable for small businesses across Canada. This is unaddressed mail that is delivered to all households* in a Neighbourhood Walk.. Visit canadapost-postescanada.ca; Get Noticed; Get results; . Expected to be operational by early 2023, the OEPC will be Canada Post's largest parcel sortation facility. Work with a Canada Post Smartmail Marketing Partner We have over 250 partners across Canada that can manage your campaign for you from start to finish - without breaking the bank. 1 parcel delivery company in Canada and the preferred shipper for Canadian online shoppers. We're always here to help. Direct Mail Marketing for Canada's Small Businesses. Ranging from mail service providers to advertising and data marketing providers, our partners can help . * Find out how Personalized Mail can help you acquire new customers, deepen connections with existing ones and build customer loyalty. This cookie is set by GDPR Cookie Consent plugin. Upload your own targeting data or select a previously used audience. Not only will we match it - well beat it. You can send as few as 150 pieces for any available direct mail campaign in PostNow. Neighbourhood Mail (often abbreviated to NM) is a direct mail delivery channel of Canada Post. Direct mail might be the competitive advantage you've been looking for. Canada Post Smartmail MarketingTM provides a more intelligent approach to direct mail. Take advantage of our turn-key approach from design to delivery. Start by choosing an approach that matches your campaign goals. The information about each partner and its . Our partners will lend their expertise to your campaign and take care of all the details for you, including: Smartmail Marketing (formerly Direct Mail) templates. Your mail pieces must be sent from Canada and delivered within Canada. Providing direct marketing solutions to businesses for over 26 years, directworx is trusted by Canada Post for delivering Smartmail Marketing solutions to customers across Canada. These cookies ensure basic functionalities and security features of the website, anonymously. Currently working on the front lines of Canadian E-commerce and Direct Marketing, supporting Canada Post customers with strategic solutions to grow their business. Companies can achieve a lot of objectives through it and shorten the gap between them and their potential customers. Whatever youre selling, we can help you ship it to your customers. Our Essential Guide to Direct Mail is here, Case Study: Golf Town Driving customer experience. The more you send, the more you save. SmartMail Marketing is suitable for businesses from all industries and of different sizes. Hence, mail pieces cannot be sent to people who have opted out, and your lists are curated accordingly. *Direct Marketing Association (DMA) **Canada Post/Phase5. Deepen connections with existing customers. (All required template changes are included in fees, custom artwork starts at $295). They are experts in designing eye-catching mail items for you and getting them printed in bulk. Online interactive tool that helps you find your target customer, prepare and pay for your mailing. The size should not exceed 9.6 x 6.1 (245 mm x 156 mm). For example, introduce a new product, solicit donations, or support a loyalty program. Terms and conditions apply. OFFICE: SHIPPING & RECEIVING: It helps you identify your target audience as per your customer profile. How the pricing works well tell you how to create machineable mail to keep costs low. Based on powerful research and case studies,Smartmail Marketing combines the 3 elements of Physicality, Data and Connectivity to amplify your marketing mix. SmartMail Marketing is similar to direct mail services provided by different solution providers; the only difference is that the main provider here is Canada Post itself. Starting at $75 for 500 addresses, or $0.15 for 500. Since you are targeting specific locations, Canada Post workers can deliver all your mail items speedily. Direct Mail Marketing for Canada's Small Businesses. Direct Mail: strategic targeting solutions that deliver results. Square envelopes are also acceptable as long as their dimensions are minimum of 140 mm x 140 mm x 0.18 mm and do not exceed 156 mm x 156 mm x 5 mm. Discover how we've evolved our delivery methods, Parcels business and Smartmail Marketing services to serve our customers better. Canada Post Smartmail Marketing. The cookie is used to store the user consent for the cookies in the category "Other. Other forms of smartmail marketing can include: postal code targeting and neighbourhood mail. Our partners will lend their expertise to your Postal Code Targeting campaign and take care of all the details for you, including: Developing your campaign strategy. Canada Post approved a strategy in 2020 to improve mail service to underserved Indigenous, northern and rural communities: In 2021, the retail Indigenous and northern reconciliation five-year roadmap was finalized, and we improved postal services in five Indigenous communities. Our partners offer: Message drafting, design, printing and targeting See: Smartmail Marketing Campaigns PostNow.ca for more info on other smartmail marketing direct mail campaigns that we offer. ** The organizations listed as Canada Post Smartmail Marketing TM partners are independent third parties. The basic and most important idea behind SmartMail Marketing is to use direct mails physicality and tangible nature. Terms and conditions apply. . What is the minimum number of pieces I can send with PostNow? Smartmail Marketing Expert Partners As a Canada Post Smartmail Marketing Expert Partner, we work with businesses to effectively manage and optimize their direct mail campaigns from beginning to endincluding their strategy, design, printing and delivery to Canada Post. You can pick a partner, discuss your objectives, and get started. Though there is no need to have your mailing lists while using SmartMail Marketing Personalized Mail, you can send your mailers to your household and business lists, if you have any. I execute strategic plans while establishing collaborative . How direct mail can enhance your multi-channel campaign we have the science to back it up. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Take your campaign online with Snap Admail Plus and combine digital display ads with your direct mail campaign. Click on the image below for a larger view. If you are a B2B company, you can choose to send your mail items to all the businesses in a defined postal code. Make sure that the maximum size of all your mail items is 12 x 11 (30.50 cm x 28 cm). It will be our largest parcel sortation facility and a critical . We have special postage rates starting as low as $0.51. As already mentioned above, the rates are affordable and reasonable, making SmartMail Marketing ideal for every company. - Merchandise and maintain showrooms each season including receiving of samples, assisting in editing of line, and creating breakdown of goods in the line. The thickness should be a minimum of 0.007 (0.18 mm) and a maximum of 0.2 (5 mm). Click yes to clean your data, then select your data retention, Select Generate Campaign & Checkout or Save Progress & Complete Later. They provide fast, efficient and precise service. Use PostNow's online Smartmail Marketing tools to create direct mail campaigns that connect, captivate and convert consumers into customers. Transaction Mail. The best value in Canada. Using PostNows innovative audience tools, you can find and reach consumers who resemble your best customers. PostGrid and Post Grid are Registered Trademarks of PostGrid Inc. All rights reserved. Furthermore, 86% of Canadian customers open mail items that are addressed to them personally. You can create Personalized Direct Mail campaigns as small as 100 pieces all the way up to 50,000 online. Canada Post SmartMail Marketing allows you to select your choice of addresses to cover. . Smartmail Marketing is the most effective way to interact with your ideal audience and convert them to customers. Why should I use you for our direct mail campaigns? Complete your campaigns in minutes, not days. Learn how to optimize consumer attention, emotional engagement and brand recall. Use Canada Post Smartmail Marketing to connect, captivate and convert consumers into customers. I like One To One because they can deal with design to print to mail. ENDS JUNE 28. SmartMail Marketing combines physicality with the other two elements to help companies conduct highly productive direct mail marketing campaigns. Benefit from our expertise navigating the Canadian postal system and marketplace, designing effective mail pieces, and managing the printing and the mailing . Some are local, others national, and all have the expertise to fully support your campaign goals. Neighbourhood Mail is for you. This cookie is set by GDPR Cookie Consent plugin. These things help you reach the right person with the right message. 74% of Canadian customers always or at least sometimes notice direct mail advertisements. . Sign up and get all 3 issues per year for free. You can search for a deposit location in your area to deposit your mail. A SmartMail Marketing Partner can help you print and mail thousands of mail pieces under a single campaign. But opting out of some of these cookies may affect your browsing experience. This way, companies can connect with the decision-makers directly and present their proposal. As a multi-award-winning Canada Post Smartmail Marketing partner, Prime Data can help create, manage, and send your direct mail campaigns.No matter your KPIs, we will focus on getting you the best outcomes and reaching your goals. If you're new to Smartmail MarketingTM or direct mail, you'll benefit from the past experience and success our partners bring to the table. It helps companies enter and capture new markets, connect with specific communities, saturate target markets, and more. Canada Post also helps you filter lists and remove your already existing customers so that you can use all your direct mail items only for customer acquisitions or fresh conversions. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. It's the newest addition to the Canada Post Smartmail Marketing suite of solutions. With dozens of pop-ups, video ads, and other digital advertisements being seen everywhere, people have actually started appreciating the calm and peace offered by direct mail. Marketers can use this link canadapost.ca/depositlocations to search for the right deposit location that will accept your mail items. From campaign targeting and design to printing and delivery, we do it all. See if your mail qualifies as Personalized Mail, How to prepare scannable mail for machine processing. Working with a Canada Post Smartmail Marketing partner gives you access to the kind of expertise and experience that's usually reserved for larger businesses. Emphasize your brand's value and relevance to hold customer attention. The Canada Post Solutions for Small Business program provides direct mail solutions and discounts to small businesses. Our easy-to-use online tool with on-call help allows you to design a direct mail campaign in minutes: We have over 250 partners across Canada that can manage your campaign for you from start to finish without breaking the bank. Grow your small business with tools, resources, insights and discounts on shipping and marketing from Canada Post. Select the date you'd like your campaign delivered to Canada Post. Here are a few guidelines if you're considering using Personalized Mail: Pricing varies based on postage rate and quantity of pieces in your campaign. No problem. Construction is well under way on this $470 million state-of-the-art parcel sorting facility in northeast Toronto. The maximum weight allowed is 500 g. In order to plan and conduct a direct mail campaign efficiently, marketers should be aware of the complete process. As we know, direct mail marketing is one of the best forms of marketing, and doing it right can give great results. You can build a personalized mail campaign for as low as $300 CAD with a minimum of 150 pieces. Tap into real-time measurements for your marketing. It is the best way to establish one-to-one relationships with your prospects and communicate your marketing message in a highly personalized way. As discussed above, Personalized Mail is used for targeting specific people or addresses. Being able to leverage direct mail's phys ical power in combination with data intelligence will inspire stronger engagement and incite action, putting your brand in your customer's hand. Follow these guidelines for a better delivery experience. We have over 250 partners across Canada that can manage your campaign for you from start to finish without breaking the bank. Personalized mail is one of many options for smartmail marketing. I provide industry knowledge, expertise and integrated solutions to clients with a focus on generating leads for potential new sales opportunities. If the items require special handling, the minimum volume goes up to 1,000 items. Is Personalized Mail the same as Smartmail Marketing? Find a Smartmail Marketing partner near you. A direct mail campaign backed up by these elements is sure to produce exceptional results. Fall Omni, CPC 20-214. You pay: $0.173/flyer x 500 (sample # of houses on a postal route) = $86.50. I highly recommend them for your company. Smartmail marketing allows you to find new customers and increase the value of your existing customer base. Pricing depends on several factors including, the size and weight of your direct mail piece and how many you want to send. Save your audiences for future campaign use. Toronto, Canada Area. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Items that require physical engagement get way more attention than emails or any other form of digital advertising. Businesses of all sizes can get help from our network of Canada Post Smartmail Marketing TM partners*. Were the no. Pay the lowest possible price on your postage. It majorly uses data intelligence along with retail, digital, social, and other data sets to help businesses make informed marketing decisions. Businesses can target defined postal code localities that match their customer profile using postal code targeting. The information about each partner and its . With the highest deliverability across Canada, direct mail leaves no market untapped. See what customers say about working with Canada's top direct mail company for SMBs. You can search for an expert partner in your area and get their assistance, or you can simply use PostGrids print and mail API and start conducting your direct mail campaigns right from your own system. Create and deliver any type of direct mail campaign with the help of our insightful data, professional design team and full print capabilities (digital, offset and web). They have a lasting effect on the recipients as they spend more time with direct mail than they would spend looking at an email or some social media ad. We are your single-point solution for approved print & mail services. If you choose to complete later you will receive a link good for 30, There must be intent behind your campaign to promote a product, service, program, or event, Mail piece requires a 2"x4" area for addressing and indicia purposes, The indicia can be customized but must be placed above and to the right of addressing. Jan 2020 - Jul 20222 years 7 months. Copyright 2023, PostGrid. SmartMail Marketing gives businesses access to accurate databases that can be segmented easily for strategic targeting. Troi is Canada Post's most awarded Smartmail Marketing Expert Partner. Direct mail's powerful combination of data intelligence and physicality can amplify your marketing mix. This makes it the ideal solution for customer acquisition. Reach new customers and keep current ones . One To One Mailing is Canada Post's top choice for small business direct mail campaigns across Canada. Build custom audiences instantly with our Postal Code Targeting tools. Give us a call or request a demo now to get started.
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