So let's get on with it and find out what marketing strategies make OnePlus a marketing success story. The growth rate has touched 85% mark till now and in next ten years, it is projected to acquire 6.5% of the total retail market if India. It forms the conceptual core of an overall marketing strategy. This made them awarded to be the best e-retailer in the year 2012 and again in 2013. Expanding into non-metropolitan India. This will involve defining - Why the target market segment needs the product and how it will provide a solution to full its consumers' needs. It has clearly been achieving the overall Nykaa marketing strategy goals. Conclusion: In conclusion, position of Flipkart in this market is already quite advanced already. This again is a pretty good digital marketing strategy of Paytm being implemented by the company. The Importance of Digital Marketing Strategy For Brand Awareness in 2021 (1) - A digital marketing strategy for brand awareness is part of your overall marketing plan. channel strategy 1.owned 2.paid twitter flipkart affiliate program announcement of new product offers, discounts etc. Flipkart . Marketing Strategy Chapter 7 (Relationships) Marketing Principle #3 All Competitors React Managing Relationship-based Sustainable Competitive Advantage Agenda Introduction Relationship Marketing Strategy Building and Maintaining Relationships Targeting and Adapting Relationship Marketing Strategies Relationship Dynamics and Lifecycle Stages 8. Mission- "Make it easy to do business.". Flipkart is an e-commerce company founded in 2007, by Sachin and Binny Bansal Indian e-commerce It operates exclusively in India, where it is Since 2014, the market is expected to Government of India grow to $ 200 billion by headquartered in Bangalore, Karnataka has announced various 2026 from $ 38.5 billion The case study also include other relevant topics and learning material on - Ethics, IT, Marketing. MARKETING STRATEGY PRESENTATION - 7998 SOLAR CELL CAR - SHUBHAM PATIL.pptx. Their strategy of marketing, the promotion was backed up highly by the huge stock of over 150000 products from over 1000 brands. Fishbone diagram: A cause-andeffect diagram to identify potential causes of problems. Marketing Strategy of Snapdeal analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). Paytm application has everything required for the execution of an online transaction and much more! 2. Here, I will talk about the SWOT analysis of Flipkart while discussing in detail every aspect involved in the analysis. Flipkart Pvt. On average, Flipkart sells nearly 20 products per minute and is aiming at generating a revenue of INR 50 billion (US$1 billion) by 2015. 2.2 Affiliate marketing 2.3 Email marketing 2.4 SEO and SEM 2.5 Advertisements: Online & Offline 2.6 Sponsorships and Partnerships 2.6.1 Partnerships 2.7 Brand ambassador 2.8 SMS Marketing 2.9 Engage Audience 2.10 Key Takeaways Introduction There was a time when customers could get access to branded apparel only from showrooms and branded stores. The company is engaged on several social media sites, including Twitter, Facebook, and Instagram. Empathy 7 4.85 2.15. . 1. Currently the brand competes with top ecommerce players like Amazon and Flipkart in the country and presently Snapdeal serves in more than 6000 town is countries with its 3 lakh plus . Digital means keeping up with how customer decision journeys are evolving - this involves the simplification of channels and portfolio by understanding customer needs and . On The Face Of It, Their Main Principle Seems To Be Focused On Being Present At Every Single Touch Point Their Customers Are Present At. Following factors should be considered to develop the product strategy- quality, variety, features, packaging, brand name and augmented services. Influencer marketing and building a network. Marketing Mix of Flipkart The concept of "marketing mix" is a tool used by businesses to promote and market their product. Phonepe - a mobile app which facilitates transfers between bank accounts and also support peer to peer transfers over the mobile phone. OUR TARGET IS NOT JUST THOSE WHO SHOP ONLINE. Little Women. As of 2016, Flipkart employs over 30,000 people and generates a revenue of INR 199 billion. Corporate social responsibility. Strategic Marketing Analysis of Flipkart: Transitioning to a Marketplace Model case study written by Das Narayandas, Sunil Gupta, Rachna Tahilyani will comprise following sections -. " MARKETING STRATEGY OF SAMSUNG IN INDIA " SUBMITTED BY {SEMINAR PROJECT IN PRTIAL FULFILLMENT OF THE AWARD OF DEGREE OF BACHELOR OF COMMERCE(HONORS) 2015-18. She has a penchant for solving for Indian online shoppers and has an undying conviction towards the work . Availability of Users on Platform It's organic traffic is 6,719,882 users per month. Maturity of the market. Under the new designer, the brand took 'sex sells' to a whole new level. Digital marketing strategy. MYNTRA OVERVIEW Myntra is one of the top performing fashion e commerce platforms that is available to people toda All content in this area was uploaded by Shubham Patil on Apr 27, 2021 . Providing sponsorships and space for local retailers Multiple language option on websites. The company valuing at $20 billion walmart bought the stakes for $16 billion. Continue Reading. It helps to identify internal & external factors that are favorable or detrimental in achieving objectives. Creating Buzz with Exclusivity. Louisa May Alcott. Market research and analysis. RELATED TOPICS. 780 Words; 4 Pages; Open Document. . Ltd. is the largest E-Commerce company of India based in Bengaluru. Marketing Strategy Of Myntra. There are several marketing strategies like product innovation, pricing approach, promotion planning etc. Amy Poehler. Extended range of all products. Customer journey map. Marketing Mix of DMart A marketing mix is a model that a company uses to get its products and services noticed by the right people at the right time. Flipkart with its innovative digital marketing have created a niche market in online stores competing with the conventional stores showing the power of online marketing. This occurs mainly using online channels. As well, nearly 65 billion messages are sent through WhatsApp daily. Flipkart also initiated a new trend in the Indian e-commerce segment by partnering with OEMs and offering exclusive flagship to its customers. Competition & Strategy of Flipkart (Retail Industry) Porter 5 Forces Zomato has a has put in a lot of efforts in SEO. Not only did Tom Ford reinvent its clothing line to feature glamorous and modern pieces but he also worked with creative teams to deliberately create sexually suggestive ads. Marketing Strategy of Flipkart analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). This is a marketing mix strategy sample diagram ppt slides. Download Free PDF. These stats are really amazing. Flipkart has changed the way a company promotes itself. Flipkart is also on Google Ad-words and SEO, to have a firmer grip in the online space. The information submitted is true and original as per my knowledge. The STP stands for Segmenting, Targeting and Positioning and it is the useful model of marketing strategies. Marketing Strategy of Ajio analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). Maintain customer relationships So, these points can be your key takeaways from Mamaearth's marketing strategy. 4. Create a strong brand message. Flipkart's technology has enabled them to deliver 5 million shipments per month. The purpose was to assess and evaluate. Market Research. It launched Moto G and Moto E - budget-friendly Android segment. SWOT analysis - Here is the SWOT analysis of Alibaba. These business strategies, based on Flipkart marketing mix, help the brand succeed in the market. Upload your study docs or become a Perception of customers. Amazon.in is the #5 Website in India. These business strategies, based on Ajio marketing mix, help the brand succeed in the market. AGE GROUP: The marketing strategy of Mamaearth focuses on five main points: Leverage digital platforms to pitch a large audience. This is to certify that, Mr. Vicky Singh of M.Com Part - I, has successfully completed the project in "Marketing Strategies & Plans" titled "Marketing Strategies of Flipkart" under my guidance for the academic year 2014-15. Flipkart, started by a team of 2 is currently 20000 people strong and has 26 million registered users clocking over 8 million daily visits. The subsidiaries of flipkart that the users can enjoy according to preference are myntra, jabong.com, phonepe, ekart, and 2gud. FLIPKART WANTS ACROSS ALL CATEGORIES, EXCEPT IN GROCERIES AND AUTOMOBILES. Leveraging on Word of Mouth. However, if Flipkart wants to adapt to the new trend, they would need to ensure change management and also have to address the customer relation well. In the year 2014, it set the wheel in the motion of such many more collaboration with its first partnership with Motorola Mobility. Place. Yes Please. SLIDE 17. IT IS REGISTERED IN SINGAPORE, AND OWNED BY A SINGAPORE-BASED HOLDING COMPANY. Competition & Strategy of Flipkart By Group 7- Sumit, Vandana & Vishwa Company Background Flipkart is an Study Resources Marketing strategy of Flipkart com Model was proposed by Michael E. Porter in 1979. Download Free PDF. 11.2. Content uploaded by Shubham Patil. It largely depends on word-of-mouth promotion, where the satisfied customers provide feedback and enable other customer purchases. Initially, the organization focused on selling of books, and later expanded into other product categories such as lifestyle products, consumer electronics, and fashion. These business strategies, based on Myntra marketing mix, help the brand succeed in the market. Swiggy has done many things right and one of them is its excellent focus on logistics of the operation. This PowerPoint STP template contains 27 slides for detail presentation of its all three components. Conclusion Summing up everything, a clear story of Myntra can be sketched - Success from day one! SWOT analysis of Flipkart based on merchants response Objectives fStatistics The Indian E-commerce market scale was evaluated around $16 Billion in 2013 and is expected to reach $56 Billion by the fall of 2023. . Offer high-value products. The brand has always focused on innovation and agility. Flipkart's marketing strategy is a very solid and robust one - of course it also doesn't hurt that brands like Flipkart have deep pockets and can make their marketing efforts come to life. Flipkart's leading marketing strategy focuses on every single touchpoint their customers are present at. this book gives the all knowledge that a MBA pursuing student or a marketing officer should have. 5 Digital Marketing Tips to Grow For E-Commerce in 2022 - E-commerce marketing completely changed its pattern ever since the covid-19 pandemic broke out. It uses the majority of its budget on various digital channels involving both paid and organic marketing. 7. The firm was to introduce the QR code payment method in India. conversations with customers - exclusive channel called flipkart support with prompt response banner adds placed on time tweet about their technology through tech at flipkart engaging sites like facebook, google Particulars Expectation of Flipkart. Slideshow 10781623 by Paxcom 5. WE WANT TO HIGHLIGHT THE CONVENIENCE OF E-COMMERCE TO TRADITIONAL OFFLINE SHOPPERS AND, THUS, HELP GROW THE MARKET. flipkart-marketing-strategy-59067893.pptx - School Seth M.R.Jaipuria School, Lucknow Course Title MARKETING 14567 Uploaded By ConstableMask19857 Pages 62 Ratings 100% (1) This preview shows page 1 - 62 out of 62 pages. Brand Endorsement - It is one of the strongest pillars of marketing strategy. Royan joined Flipkart in the Corporate Strategy team. There are several marketing strategies like product innovation, pricing approach, promotion planning etc. Digital marketing for e-commerce is constantly evolving day by day. Competitive advantage in the Marketing strategy Swiggy The sharp focus on logistics: Swiggy aims to control the entire value chain of the customer's experience and this strategy has helped in triumph in the market place. Effectively, if it's online, it should be covered by your digital marketing strategy. As marketers, doing a SWOT analysis before taking up a new venture/project in an industry is a pre-requisite. Vision - "Alibaba aims to build the future infrastructure of . It thus holistically covers the major marketing strategies surrounding a business under the 4P's. Competitive analysis in the Marketing strategy of Walmart- It competes with local, national, global supermarket giants and pops & moms stores in different formats of the retail stores. Want to read all 62 pages? The Amazon vs Flipkart Battling for e-Commerce Supremacy maintains a high focus on innovation in products and introduces new products frequently to keep the consumers engaged. Phonepe - a customer acquisition channel for flipkart . Flipkart's Marketing Strategy and Interesting Reasons behind Its Success. As we all know that Dr Philip Kotler is the Marketing guru. Marketing Strategy of Flipkart Final Proj. Flipkart Ppt - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. 1.1 Product. Flipkart Strategic Expansion Here's a timeline of the flow of funds that helped Flipkart grow: Cashing on the Cash On Delivery Payment (COD) option Helps develop a sense of trust The Challenges faced by Flipkart Supply Chain and Logistics Managing Inventory Cash On Delivery Issues Managing vendors and Logistics Provider Funding Issues Foxconn etc. The main important thing why business people want to use WhatsApp marketing is that it is already being used by more than 1.5 billion users globally. Online Payment Gateway Failed with PayZippy and NgPay, acquisition of Phonepe was a success. Flipkart Also Invests Heavily In Star Power And Influencer Marketing. Download. It is centred around the elements- product, price, place, and promotion. STRATEGIES Membership cards & premium facilities (Flipkart First and Flipkart Students.) In one of the fastest-growing markets in the world, the stakes are high. View full document End of preview. Continue Reading. It gradually increases the overall value of the brand. View Flipkart -Group 7.pptx from STG 208 at International Management Institute, New Delhi. Leading e-commerce Company in India BOOKS Founded in 2007 by LIFESTYLE FLIPKART PAYMENT GATEWAY SERVICES Sachin Bansal and Binny Bansal CONSUMER GOODS E-KART WS RETAIL VALUED AT 9760 Cr. In 1960, Dhirubhai Ambani formed Reliance Industries Limited in Mumbai, Maharashtra with a dream of making it the largest company in India. One of his projects was strategy planning for Flipkart's Private Brands. They also need to adapt new strategies in order to maintain their position as well as their role. History of OnePlus. Must buy book. Digital marketing probably doesn't need much introduction. . THE FLIPKART fBUSINESS OBJECTIVES FLIPKART AIMS TO BECOME THE LARGEST RETAILER OF INDIA. This is a six stage process. In mature markets the profitability is often stable but the market . Buyer personas and avatars. The potential for serious profit isn't lost on either company. Flipkart uses psychographic and behavioral concerns to create strategies and to fulfill the customers' wants and needs.. With a change in the pattern of shopping and a rise in per capita income, the customers are getting comfortable purchasing online and are also becoming familiar with online shopping. Today, Myntra is a one stop shop for all . Companies like Tesco, Amazon, Carrefour, Metro AG, Costco etc. Case Study Of Flipkart. 3. Pratyush Singhal. The stages in this process are advertising, sales promotion, events and experiences, pr and publicity, direct marketing, interactive marketing, marketing communications mix. Marketing Strategy of Myntra analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). (Source : alexa.com) Over $1 billion in Gross Merchandise Volume (GMV) It currently . With a $2 billion investment by CEO Jeff Bezos in 2014, Amazon has already positioned well in the market. ACCORDING TO ALEXA INTERNET, FLIPKART'S WEBSITE IS ONE OF THE 10 MOST VISITED WEBSITES IN INDIA. FLIPKART IS AN E-COMMERCE COMPANY FOUNDED IN 2007, BY SACHIN AND BINNY BANSAL IT OPERATES EXCLUSIVELY IN INDIA, WHERE IT IS HEADQUARTERED IN BANGALORE, KARNATAKA. Though it was one of the first brands to start with the food delivery service, companies came pouring in and Zomato needed to ensure that they outpace them in the long run. The users of age 15-34 years are most susceptible to changes in purchase/consumption behaviour. When compared to more traditional platforms, influencer marketing remains one of the most effective and cost-efficient ways to communicate with customers, and is, hence, an essential element of the Nykaa marketing strategy. It helps the management, to analyze. Operation strategy: Flipkart v/s Infibeam Table of contents 1.0 Introduction to e-commerce industry 2.0 Criticality of the industry 2.1 Euphoric Valuations 2.2 Customer Acquisition 2.3 Unreliable Customer Behavior 2.4 Inflated Balance sheets 2.5 Price Wars 2.6 Deep pockets 2.7 Expect As per Ubersuggest data, it ranks in India for 816,952 keywords as on July 2019. flipkart marketing strategies 1. To begin with, an organization may decide on its target group of customers to be served. Pinduoduo Inc should develop unique product design, name and features to stand out in the competitive market. Marketing involves a number of activities. 2. It was founded in 2007 by Sachin Bansal and Binny Bansal. There are several marketing strategies like product innovation, pricing approach, promotion planning etc. Here, Flipkart Makes a move by providing cash on delivery service and by which more persons can make purchases from Flipkart. Flipkart is extending their category which is helping it to acquire more & more customers. Download Free PDF. TO BE PRESENT CEO SAID. Assurance 7 5 2. It is one of the best marketing strategies for growing consumers. Once the target group is decided, the product is to be placed in the market by providing the appropriate product, price, distribution and promotional efforts. Usage-based and pricing positioning strategies are used by Alibaba to augment revenue from a different line of businesses. Download. Clever Use Of Influencer Marketing. Shock Marketing and Advertising (or Shockvertising) Strategy of Gucci. Tangibility 7 6.33 .67. Moreover, since India has recently experienced digital transformation, the efforts of Flipkart are paying off. Flipkart: Transitioning to a Marketplace Model Case . This Marketing Strategy element reflects the solution to the customers' needs. Understand customer needs. The STP PowerPoint Template is the set of diagrams and presentation slides for marketing concepts. View Presentation1 [Autosaved].pptx from STUDENT NA at K. J. Somaiya Institute of Management Studies and Research. Market potential of Flipkart: Transitioning to a Marketplace Model products various on factors such as -. Author content. Friendly user interface. In this case study, we would go through the marketing strategies of one of the most successful companies of India and it's none other than Reliance Industries Limited. This model is based on pillars of 4Ps: Product, Price, Place and Promotion. Responsiveness 7 4 3. Although the India Online Retail market is small today, it has a lot of potential and could be a $18B market by 2018. Zomato follows a mixed marketing strategy that has successfully kept the traffic coming, thereby driving the sales. Here are seven slide collections that will help you create professional and interactive presentations to communicate marketing strategy, research, and planning concepts: Marketing strategy plan. It focuses on all the components that help drive business growth in the form of leads and sales generated. Amazon vs Flipkart Battling for e-Commerce Supremacy wants to have a close, emotional and personal relationship with its consumers. Continue Reading. Download. f Market Place Model Vendors apply for listing and lipkart sends out invitation after verification All new sellers are categorized as Tier 2 sellers A Tier 2 sellers become Tier 1 seller after completion of 1 month and a Gift packaging (discounts and gift vouchers) Market penetration by funny advertisements. View MARKETING(MYNTRA) PPT.pptx from MATH 109 at Guru Ghasidas University. In August 2018, 81% stakes of flipkart were owned by U.S. based retail chain walmart. Letu2019s Talk About Flipkart Advertising Strategy. Marketing mix - Here is the Marketing mix of Alibaba. If you want to know about customer experience then we recommend you have a look at How to improve CXM (Customer Experience) Stra tegy. Flipkart . Poised for rapid growth Fastest growing amongst Asia pacific region. 16. The case study analyses how Flipkart.com has brought in an array digital and online marketing strategies to succeed and make it big in the digital marketing sector. 40% of all prepaid transactions for flipkart and its subsidiaries (Myntra and Jabong) happened on Phonepe. The best thing about Flipkart is that they're great with transmitting coherent messages across platforms. Radha. The purpose of this essay is to identify which company has the better marketing strategies when comparing between BMW and Mercedes-Benz, by analyzing four strategies: product, promotion, SWOT analysis, and market share. Mamaearth's most influential approach is Influencer Marketing, which includes hashtags on platforms. Mr. Here are the elements of the OnePlus Marketing Strategy. Need to improve Reliability 7 5.5 1.5. Saravana Perumal. Soon, she evolved into the go-to person for all marketing and strategy related projects in Flipkart Fashion! Flipkart has 10 million registered users; about a million visit the site every day. This marketing strategy will encompass all your online marketing, SEO, social media lead generation, performance marketing, and more. As online shopping platforms continue to gain traction among a young population four times the size of the U.S., the Indian e-commerce market is estimated to reach $200 billion by 2026. Satisfactory Essays. Introduction. Over 80% of smartphones users use this application. In May 2014, Myntra.com merged with Flipkart to compete against Amazon which entered the Indian market in June 2013 and other established offline retailers like Future Group, Aditya Birla Group and Reliance Retail. As a marketer here are my main takeaways from Flipkart: Coming from the same origin, Germany, they compete with each other in selling their products. 237538275 Flipkart Service Marketing. As this book is Indian edition so it contains only the Indian advertisements that we see all the time so this book is very helpful for marketing and the baap of all books. are the major competitors of Walmart competing in one or more segments globally. 4) Paytm Application. Competitive analysis in the Marketing strategy of Flipkart In India most of the companies are facing issue of government regulations where only 26% FDI was allowed earlier which is now increased to 100% in recent budget of FY16-17.
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marketing strategy of flipkart ppt